ADvanced Medi Inc. - MARKET NEWS AND EVENTS


	MARKET INFORMATION Total revenue from the digital signage market in the United States – including hardware, software, installation, and maintenance — is expected to grow by about 33% in 2009, according to a recent study published by ABI Research. This forecast factors in the likely declines due to a recessionary economic environment, showing a healthy growth rate despite the temporarily uncertain financial conditions. There are several reasons for the positive outlook, according to industry analyst Zippy Aima, reasons that are tied to longer-term trends. “Traditional advertising media are losing their appeal for many consumers,” she says. “Consequently, digital signage has emerged as a way to deliver highly customized and targeted messaging in a variety of locations. And in a fast-changing world, digital signs’ ability to be updated in real time is a real benefit.” Retail, education, hospitality and corporate communication are the first verticals adopting digital signage. ABI Research also stated: Digital technology has changed the rules of marketing. An essential component of growth for any business is advertising, and the advent of devices such as digital video recorders that allow consumers to skip ads has encouraged enterprises to look at alternative mediums to reach their target audience. Advertisements that were once confined only to print media and then to television have now shifted gears and can be viewed by consumers on electronic displays at public venues. Known as “digital signage,” it refers to showing content for entertainment or information purposes on electronic displays. Download Arbitron ratings for digitial signage