ADvanced Medi Inc. - WHAT IS DIGITAL SIGNAGE

We specialize in digital commercials that run on flat screen monitors in select locations. With digital advertising commercials, you get the most for your advertising dollar. Every monitor location is based upon customer traffic count to maximize the number of consumers that will see your commercials

Digital signage is everywhere! It's those TVs that you see in the retail store showing featured products; it's the display in the doctor's office providing information; it's the large format monitor in a company's dining area showing employee news. There are literally dozens of ways to define digital signage but here are a couple that we at ADvanced Media believe will help you understand this new and exciting advertising option the best.

Wikipedia Definition

Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.

Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH.

The benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage also offers superior return on investment compared to traditional printed signs

Digital Signage can also be described this way:

What is digital signage?

Digital signage is...

Screen-based communications.

Dynamic, full-motion graphics with a mix of video and real-time information.

Centrally controlled and managed.

Interactive or non-interactive.

Digital signage is screen based (LCD, Plasma) communications, dynamic full-motion graphics with a mix of video and real-time information. Digital signage is centrally controlled and managed. Digital signage can be interactive or non-interactive.